Local site management is accountable for all activities, relationships and cooperation within the communities where Nammo is established.
The Senior Vice President Communications Endre Lunde has held his position with Nammo since March 2017. With his background as a communications advisor for the Norwegian F-35 program at the Norwegian Ministry of Defense for five years, he has interacted with Nammo on many occasions.
"I am really pleased to finally get to learn more about the company from the inside. What has always struck me has been their reputation as an honest and reliable engineering company, dedicated to developing high-end products," says Endre.
What motivated you to apply for the job?
It was the prospect of being allowed to lead and develop the public image of a company like Nammo at a time when both they and the industry are going through a transition. There is also so much happening in the field of communications, PR and marketing right now, and this is an excellent opportunity to explore the possibilities this offers for a company like Nammo.
Your priorities for the communication area?
The key thing for us going forward will be content – developing it and distributing it. As an industry, we have to get better at telling our own story, and that means we have to write, develop graphics, videos and presentations that help get out that message.
How would you describe the Nammo culture?
Nammo really has a culture unlike anything I have seen before. Where others might talk about having a flat and non-bureaucratic culture, this company truly lives it at every level. As a result, it empowers employees to find the best solutions to do their jobs, ranging from technicians on the factory floor, to me as an SVP. That is very valuable, and something I want to help preserve.
Many challenges with many languages and different cultures. How do you balance these differences?
I think we have a lot to learn from how cultures in general align in today’s global environment, not just in Nammo, and my conclusion is that this revolves around daily interaction and visibility. Therefore, what I want to do is to enable people at every level of Nammo to interact more easily, and to learn from each other, and we are looking at several initiatives to make that possible, concludes Endre Lunde.
We initiate dialogue with our stakeholders, including the political community, political youth organizations, non-governmental organizations (NGOs), local community and defense administrations in the countries where we operate.
Nammo has always been open to dialogue with NGOs, and we welcome any NGO that wants to visit our company and learn more about the industry and the business.
NGOs can be defined as the defense industry’s watchdog. They follow the business closely and report to the public and the media as soon as they perceive anything that does not comply with their standards. There are several different NGOs and they act differently depending on their objectives, convictions and view of the world.
Some of them are humanitarian organizations and have as their main objective to report about potential breaches of humanitarian rights in war zones. Some NGOs are youth organizations organizing campaigns and activist demonstrations against different businesses. Nammo respects the fact that some of the NGOs and their supporters have a different opinion and understanding of the world’s need for defense material.
One stakeholder that is of growing importance to Nammo is the international defense trade press. We believe that a vibrant and active trade press is essential to the continued health of our industry, and therefore spend considerable time and resources on maintaining good relations with them.
We also wish to reward young talent looking to make a career in trade journalism, and consequently in 2017 sponsored an award for the best young aerospace journalist, which was awarded during a formal ceremony in Paris in June 2017. During 2018, we are planning to expand this activity further, by sponsoring two awards for young trade press journalists.
Our employees are excellent Nammo ambassadors in the local community and with other stakeholders, for instance when presenting the company to students at local and national universities and engineering schools. In 2017, we initiated several projects aimed at strengthening the insight and understanding of our employees into the company’s activities and policies, to enable them to do so more effectively.
Another important task is to increase the knowledge and understanding of Nammo and the defense industry in society more generally. Going forward, Nammo will increase its focus on developing and distributing content and materials that provide a wider audience with accessible and relevant insights into our company and the industry in general.
We have continued our sponsorship of the two national sports teams in Norway: one within the women’s national biathlon team, and the other as main sponsor of the women’s national ski jumping team, including a technology program with the Norwegian ski association. Our sponsorship commitments illustrate our desire to build a strong company culture and promote the internal focus on empowering women in the company.
We support local activities that benefit children and adolescents. Research shows that joining organized activities in your free time as a child is beneficial both in terms of doing well in school as well as for personal development.
Many local sports club are supported. This engagement helps the clubs offer children and adolescents in the community a great variety of activities for their free time. These include handball, football, skiing, shooting, ice hockey among others.
To achieve the goals of our sponsorship engagements, our sponsorship procedure is in accordance with the communication directive. This defines general rules on how to deal with sponsorship requests to avoid any discrimination or disqualification during the selection process.
The procedure applies to Nammo AS, all wholly-owned subsidiaries and all subsidiaries where Nammo has a majority ownership and/or management control. Legal entities shall comply with this procedure as well as local laws and regulations.
Our engagement in sponsorships aims to cover three areas:
We intend to contribute to the development of local communities in which we operate, such as science projects for young people, local charitable initiatives and various sporting activities. Our goal is to increase Nammo Group’s visibility, and to demonstrate our values and priorities through support of organizations that reflect these values.
The Nammo Group and its local business units support a range of activities in local communities, including sports, cultural events, humanitarian aid and health actions for employees. In addition, employees regularly make donations to various local initiatives.
There are several examples of how technology from the defense industry has come to use in commercial industry. Technologies related to the use of lighter materials such as aluminum have now been widely adopted within the automotive sector at Raufoss, in pipelines for gas and fluids and other products where weight is essential.
The defense business at Raufoss was one of the first industries to utilize these technologies. Another spin-off example is the development of composite structures for missiles and rocket motors that are now common for gas cylinders for private households as well as cars and buses. Another example is valves for rocket motors, which have since been adopted for use on civilian launchers of satellites.
The Bloodhound Supersonic Car (SSC) is the product of 10 years of research, design and manufacturing, involving over 350 companies and universities, and is designed to set a 1 000-mph world land speed record.
Nammo’s technological contribution to the project is to provide the hybrid rocket motor, which combined with the EJ200 from a Eurofighter Typhoon will produce 135 000 thrust horse power – equal to 180 Formula 1 cars combined. This makes the Bloodhound SSC the world’s most powerful land vehicle.
The project is a great opportunity for Nammo to highlight the company’s technological capability in rocket motors and space science. The main object is to inspire the future generation to take an interest in science, technology, engineering and math (STEM).
Bloodhound was driven to over 200mph in 2017 and will next be driven to 500mph in 2018; 1000mph attempt is due in 2020. Following the 200mph test on Newquay’s 1.7-mile runway, the Bloodhound team plans to ship the vehicle to a specially prepared track for the first of two high-speed campaigns in 2018. The team intends to use the 11-mile track at Hakskeen Pan in north-western South Africa, where the car will be driven to 500mph.
The Arms Trade Treaty (ATT) was adopted by the UN General Assembly to regulate international trade in conventional arms by establishing the highest international standards, and to prevent and eradicate illicit trade and diversion of conventional arms.
The ATT contributes to international and regional peace, security and stability, reducing human suffering, and promoting cooperation, transparency and responsible action among the international community.
All Nammo’s production facilities are located in signatory countries to the Arms Trade Treaty, but not all the countries have ratified the agreement. All countries that have ratified the treaty are legally bound to follow it and must harmonize their national laws and regulations with the provisions of the treaty.
Nammo supports the initiative of the Arms Trade Treaty and believes that to follow up the implementation of the treaty, it is important that the defense industry also take part in the future dialogue at an equal level to non-governmental organizations.
By January 2018, 94 countries had ratified the ATT and 130 states had signed the treaty.
The Norwegian government recommends that the Global Reporting Initiative (GRI) standard is met by its partly-owned companies. Since 2008, GRI has been our standard for sustainable reporting. This report has been prepared in accordance with the GRI Standards: Core option.
Nammo has supported the United Nations Global Compact (UNGC) and its 10 principles for many years, but officially joined in 2012. Nammo's ambitions are aligned with the key focus areas of the UNGC Leaders Summit of 2013. Without strong cooperation between governments as well as local and international business operations, it will be very difficult to meet the ambitious targets that the Global Compact has set for the future. The summit demonstrated that cooperation is improving.
Our strategic CSR work is in line with the 10 principles and has a special focus on three elements
For the celebration of the hundred-year anniversary of Finnish independence, a man-dance party brought together 1 917 men in Lapua to dance together. This number reflected the date of the establishement of Lapua city. They held two performances and the event filled the town of Lapua with dance. During the weekend-long event, there were a wide range of local cultural and culinary experiences on offer. The event also included a dance information fair for anyone interested in finding out more about dance and how to get into it.
During the event, only men could dance and laugh. The event was about enjoying the freedom of dance, togetherness and friendship between people of all ages.
Nammo and Nammo Lapua were the main sponsors of the event.
In the autumn of 2016, a joint agreement was signed in Finland between the employer and employee unions that employees would work an extra 24 hours during 2017 without salary to improve Finland’s ability to compete better in a global market. At the Lapua site, it was agreed that one such day would be a Saturday in the beginning of June and the day would be organized as education about our own business.
Many of the workshops involved shooting training; where the participants tried to shoot a clay pigeon with a shotgun.
During one workshop, Juha Hirvi (Olympic Medalist, Coach for shooters) gave a speech about competition shooting with a .22 rifle and everybody got the opportunity to test a weapon that is designed for shooting at World Championship level.
Many of the participants, even if they had been working decades for the company, had previously not had the opportunity to hold a weapon in their own hands and test the ammunition he or she had been partly producing. The opportunity to shoot and test ammunition was greatly appreciated by the employees.
We know the best talent often comes from building strong community relationships and creating career development and real-life work experiences in engineering and composite manufacturing. We have established relationships with elementary to high schools, colleges and adult learning with the applied technology schools as we seek to find the next generation of workers.
These education leaders are offering manufacturing courses and certificates of completion for high school graduates; giving students an advantage with regard to career opportunities in manufacturing. As a supporter of the programs, we are asked to mentor during class instructions on various topics, provide training and demonstrations of on-site tooling in school workshops.
We provide field trips for the students to come on-site to our locations to meet our staff, learn about the work we do, see our operations in action, and learn about career opportunities. Alexander Johnson of Davis Applied Technology College said, "Nammo has been able to assist our students with further understanding the development and production of composite materials. They have allowed our students to tour Nammo’s facility and see the production of several different types of composites products in assembly."
Nammo has also participated in Lunch and Learn events on campus; these allows students to view presentations on the current needs of the company. This opportunity enabled the students to speak directly with a hiring representative and ask questions.
In July 2017, we partnered with Ogden-Weber Applied Technology College and Ogden School district to provide internship opportunities for students that will help provide practical and meaningful career-oriented work experiences, reinforcing the training they receive at the college.
Students will put in 60 hours of work, learn tool preparation, vacuum bagging, composite material handling, and hand lay-up to name a few of the various techniques composite manufacturing entails.
"Being able to link education with industry partners has been a huge benefit for our students. Not only do they get the education and training on our campus, but they also get additional training and experience with an industry partner. As students spend time in industry, composite technologies become more than a required process, they become real and useful.
Our partnership with Nammo Composite Solutions will give our students the opportunity to learn and grow in a way that cannot be facilitated in a classroom. Through our partnership with Nammo and other industry leaders, we can increase the composites pipeline, facilitate more training, and give students a real-world experience in composites. This program is helping to positively shape our future workforce," said Madison Keltner, Career Development Coordinator at Ogden-Weber Technology College.